“Photography for me is about transforming the ordinary into the extraordinary, the mundane into the evocative. I use the photographic medium to convey more than a mere record of a scene but instead to capture compelling, quirky and thought provoking images of a subject, a place and a time.
Light is fleeting and ever-changing. Wait for that spectacular light and more often than not it fails to materialise. Instead it creeps up on you unexpectedly and unpredictably. But when light and scene fuse together at the right time they render a scene of such hue, detail and texture that has to be captured before it is lost forever.
Such is the nature of outdoor photography, be it coastline, landscape, urban, or the minutiae of an environment – this is why I use a camera to encapsulate these moments.”
Andrew Areoff is an award-winning UK based photographer who identifies subjects mainly within his immediate and local area. He works to capture, refine and re-asses seemingly ordinary and cliched scenes that are often taken for granted.
Areoff uses a variety of film and digital cameras to capture his images, ranging from plastic lens lomographic cameras to high-end medium format digital systems. Aside from the making of images, he is passionate about post-production and in particular the final output of an image. To optically extract and realise the ultimate in image quality and intensity Areoff uses giclée and C-Type photographic prints – after all, the reproduction hung on the wall is the ultimate evidence of the merits of an image and the reflection of the photographer’s intention. A recent client commented on a print purchased from Areoff: “printed on a high quality paper and with an amazing range of black and white tones as well as a very talented composition it will receive a special place at my home”.
All images produced by Areoff are available in a limited edition of 10 prints, produced on C-Type photographic paper. Each print is signed by Areoff, numbered and is provided with a Certificate of Authenticity.
Areoff sells his photographic work to local, national and international clients as well as undertaking commercial commissions. He is currently working on a book depicting the Essex coastline – the longest in the UK and conventionally disregarded as being of little photographic merit.